The Craftsman

Across five decades, from the mist-heavy mornings of countless Ohio Lakes to the sun-drenched reservoirs of the South, one thing remains constant: the water never lies. Most baits are built in factories by machines that have never seen a shoreline. Ours are built by a lifetime of observation.

We don’t just craft baits; we engineer local secrets. Every custom piece is hand-poured and tuned by a seasoned angler who has spent 50+ years decoding the subtle language of predatory fish. These aren't mass-produced tools—they are precision instruments designed to mimic the exact vibration, flash, and profile that trigger a trophy's instinct.

When you tie on a Clemons bait from a master of the craft, you aren't just fishing with wood and steel. You’re fishing with half a century of tournament-winning knowledge and the quiet confidence that comes from knowing exactly what lies beneath the surface.